·       Conduct in-person sales calls to existing and potential referral sources, including hospitals, physician practices, nursing homes, assisted living facilities, and other relevant organizations.

·       Document all interactions and activities accurately and timely in the CRM system.

·       Build and maintain strong, professional relationships with referral sources to increase awareness and generate hospice referrals.

·       Leverage market data and territory insights to develop and execute effective outreach plans, ensuring optimal reach and frequency to achieve referral targets.

·       Promote hospice programs and services to professionals, civic organizations, and community groups.

·       Participate in company-provided training and self-study opportunities to enhance knowledge of hospice care and related disease states.

·       Maintain a thorough understanding of hospice care benefits to effectively communicate value to referral sources and families.

·       Collaborate with internal operational and clinical teams to ensure quality care and seamless service delivery.

·       Coordinate with other BrightSpring service lines within the territory, when applicable, to support a continuum of care.

·       Complete administrative tasks including CRM updates, expense reporting, and business planning accurately and on time.

·       Ensure compliance with all applicable state, federal, and local regulatory requirements.

·       Assist in the interviewing and hiring process for Community Liaisons, ensuring alignment with organizational values and goals.

·       Provide training and mentorship to new Community Liaisons to support their professional development and effective team integration.

·       Conduct monthly field coaching to support the development and success of team members.

·       Assist in the development of marketing strategies and collateral to strengthen brand presence and support sales initiatives.

·       Support growth strategies and initiatives as delegated by the supervisor.

·       Travel to other areas as needed to support Community Liaisons and ensure consistent team performance across territories.

·       Play a critical role in shaping and implementing best practices for customer engagement, retention, and acquisition across the region.

·       Bachelor’s or Master’s degree in business, healthcare, or a related discipline.

·       Minimum of 3 years of successful healthcare marketing experience.

·       Proven ability to collaborate with operations and clinical teams to optimize key performance indicators (KPIs).

·       Must be in good standing with at least 12 months in current position.

·       Demonstrated growth in current territory with consistent achievement of performance goals.