BrightSpring Health Services

Vice President, Marketing

Job Locations US-KY-LOUISVILLE
ID
2025-174739
Line of Business
PharMerica
Position Type
Full-Time

Our Company

PharMerica

PharMerica Logo_1250x667

Overview

Reporting to the PharMerica President, the Vice President, Marketing will be an integral member of the leadership team with responsibility for our brand messaging, marketing communication, print and digital presence, relationship development, and product sales strategies that drive exceptional business growth. 

 

This role demands a dynamic and visionary leader with a proven history of creating transformative marketing strategies, achieving measurable outcomes, and fostering cross-functional alignment across diverse teams. The ideal candidate brings deep expertise in marketing both services and products while excelling in the management of digital and event-driven marketing initiatives.

 

Applicants should reside in, or a commutable distance, to our Headquarters in Louisville, KY

The position requires approximately 25% travel

 

We offer:

Competitive pay

Shift differential

Health, dental, vision and life insurance benefits

Company paid STD and LTD

Tuition Assistance

Employee Discount Program

401k

Paid-time off

 

 

This position will be posted for a minimum of 8 days

Responsibilities

  • Defines and champions an innovative marketing vision and roadmap to position PharMerica as a leader in the industry informed by market insights, customer feedback, and business priorities
  • Develops and maintains a deep understanding of our market(s), customer behaviors, market segments, competitive landscape, and competitive positioning; Monitor and evaluate brand performance, making adjustments as needed to enhance brand equity
  • Stays ahead of industry trends, competitive activities, and emerging market opportunities to refine and future-proof PharMerica’s marketing strategy; Conduct market research and analysis to identify trends and opportunities for growth
  • Partners closely with the business unit and other senior leaders to ensure alignment between marketing efforts and overall business objectives
  • Defines clear metrics and key performance indicators (KPIs) to evaluate marketing performance and support data-driven decision-making
  • Collaborates with internal and external stakeholders to secure PharMerica’s participation in high-profile sponsorships, speaking engagements, panels, and industry discussions
  • Leverages event analytics to measure success, gather feedback, and continuously optimize event strategies for maximum impact
  • Develops lasting relationships with strategic customers, trade groups, professional industry/medical organizations and supplier partners

Qualifications

  • Bachelor’s degree in Marketing, Business, or a related field; Master’s preferred
  • 12+ years of leadership experience in senior marketing roles, with a track record of success in the healthcare, pharmaceutical, or related industries
  • Visionary leadership with a demonstrated ability to inspire and lead high-performing teams.
  • A strategic mindset focused on delivering measurable and sustainable business outcomes.
  • Exceptional storytelling and communication skills to craft compelling brand narratives.
  • Advanced analytical and problem-solving skills to inform and refine strategic decisions with the ability to translate insights into actionable plans

About our Line of Business

PharMerica, an affiliate of BrightSpring Health Services, delivers personalized pharmacy care through dedicated local teams, serving health care providers such as skilled nursing facilities, senior living communities, and hospitals. We also cater to individuals with behavioral needs, infusion therapy needs, seniors receiving in-home care, and patients with cancer. Operating long-term care, home infusion, and specialty pharmacies across the nation, we combine the personal touch of a neighborhood pharmacy with the resources of a national network. Our comprehensive solutions, backed by industry-leading technology and regulatory expertise, ensure accurate medication access, cost control, and compliance with best-in-class clinical standards. We are committed to enhancing resident health, reducing staff burdens, and supporting our clients' success. For more information, visit www.pharmerica.com. Follow us on Facebook, Twitter, and LinkedIn.

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed