·        Developing and maintaining comprehensive working knowledge of organization’s markets including but not limited to key referral sources, competitors, governmental agencies, and major payer groups and applies this knowledge to effective sales planning.

·        Building brand awareness throughout referral base and monitoring community, customer, payer, and patient perceptions.

·        Establishing and maintaining effective customer focused relationships with healthcare community, referral sources, physicians and their staff.

·        Staying current with industry and marketplace changes and opportunities for competitive advantage.

·        Collaborating and communicating with team and cross-functional partners to fully meet customer needs.

·        Attending after hour/weekend functions such as vendor booths, fundraisers, mixers, etc. that are the responsibility of the marketing team.

·        Ensuring compliance with all state and federal legal and regulatory requirements.